Brand Identity, Website Design & Social Media Management
Saddle Trader were a startup business back in 2019, so we had the honour of working with them on everything they needed to get going as a business.
We began with a brand identity; working through a number of logo concepts all the way through to the brand identity stages where we produced a moodboard and of course a set of brand guidelines to help steer them in all future promotions.
They were keen on having a logo which was simple, iconic and classic. We met this brief and designed a brand which had a bold accent colour, and calming blue tones to reflect the simplicity of the brand and the platform we were building for them.
We set Saddle Trader up with a fantastic new classified ad platform (built on WordPress) which allowed users to browse, list and sell both old and new saddles online.
It had many features such as custom categories, a place for users to manage their account – save their favourites, connect securely with sellers and even bid on saddles. It was of course highly secure, responsive on all devices, and allowed for a range of free and premium packages for individuals and businesses.
After handing over the site to the client to manage themselves (it’s very easy to do so!) we then maneged their social media for the first few months of trading, where we focused on attracting new followers and publishing interesting, engaging and informative posts across Instagram & Facebook.
I’ve worked with Alice for a number of years across a diverse range of projects spanning everything from social media management to design.
She is always a delight to work with, calm under pressure, willing to tackle any challenge, creative and obviously very talented.