Website Design & Logo Re-Design

From The Ground Up Rehab

Krista, the lady behind From The Ground Up Rehab got in touch with us to help her with her logo. However, she loved the style, but just wanted it updating rather than starting from scratch.

This is a common request that we get – a lot of our clients are happy with some of the colours they currenlty have, and aren’t looking for a total revamp. But they fancy modernising their branding to evolve a little; something which every business should do once in a while.

We produced an official colour scheme for FTGU as they currently didn’t have any brand guidelines in place. (This is a must-have ingredient in your brand toolbox by the way!) The new colour scheme included accent colours, secondary colours; enough for them to use in all their promotions.

We also altered the font, layout and proportions of the logo, as well as simplifying and redrawing the horse artwork. The result? A much cleaner, easy to read logo which still maintains the original essence of the original.

from the ground up rehab logo
from the ground up rehab website

Soon after the branding work had been completed we got to work on their new website. The old one was previously built on Squarespace, and lacked any branding and character. We moved it onto WordPress (the best platform if you want to suceed) and built a new design, completely from scratch.

We made sure the website was responsive across all devices, clean and easy to navigate and search engine friendly. Most of all, we made sure it looked professional and on brand, and showcased From The Ground Up’s brand essence and service offerings.

We had a fantastic response from Krista, who is over the moon with it all. We have just finished off the new logo for their Heel First Hub which follows a similar design to the parent logo, and we will be updating the website for them with this new information later this year!

I’ve worked with Alice for a number of years across a diverse range of projects spanning everything from social media management to design.

She is always a delight to work with, calm under pressure, willing to tackle any challenge, creative and obviously very talented.

Carole pendle

Press Officer, Burghley Horse Trials

event coverage
from the ground up rehab website tablet and phone
Alice Rose in conversation


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