Brand Identity & Graphic Design
EquiToolz is a fantastic new online platform dedicated to offering online courses for equestrians. We were approached in their startup phase as they were keen to work with us to design a logo.
We began the concepts stage, and created 6 initial designs for them to assess. We worked through one of these concepts, incorporated colour and revised until we were satisfied with the final design. Once we had settled on the logo, we provided this logo in multiple file types, layouts and colourways so the client could use it however they wish!
Below you can see the design journey, and a few other bits of work we produced for EquiToolz.
Media Pack Design
After we had finalised the branding, shortly after EquiToolz requested that we work on producing their 2021 media pack which outlined their rates and business information. It was 5 pages long, and showcased all their information in a branded, clear and eye-catching layout.
Social Media Graphics
As EquiToolz were a startup business, they required some assistane on their social media channels. We got to work and designed some initial graphics which were optimised for all their channels, and gave their followers information about the courses on offer.
The posts were a mixture of images and graphics, designed to give their audience a clear idea of what EquiToolz is all about.