My handpicked, specialist team

Supporting me, is a team of specialists who bring together an abundance of refined and unique skills to my clients.

Over the years, I have specially selected each member of my team, and ensure they have the industry knowledge and knowhow to meet the needs of my clients.

They have been selected on their passion and dedication to the equestrian industry, plus their record of positive results and hard working mentality. Something which is incredibly important for me to be able to provide!

Alice Whitney Alice Rose and co

Alice Whitney

Managing Director & Design Specialist

Alice manages the agency and deals with all clients, nurturing relationships and ensuring everything is completed and clients are happy!

With a background and passion for design, Alice handles all the creative work that comes in. She specialises in graphic and website design, working to tight deadlines and complex briefs.

Alice drives the vision and direction for projects, and works with the team to make sure that everything is to the client’s satisfaction.



Cosy clothes (and pretty much anything fluffy), Walks with her husband in the Warwickshire countryside, Nutella, her cockerjack Lola, open fires, spas and scented candles


Being cold, early mornings, seafood, coffee, and olives

eve copywriter Alice Rose and co

Eve Hurley

Equestrian Copywriter

With degrees in both Equine Studies and English combined with over 30 years of experience as a horse owner, Eve brings a wealth of equestrian knowledge to the table, making her the perfect candidate for working with our clients on content creation. She’s an expert at blog posts, and is able to get right to the heart of what our clients need to say, due to her passion for our industry.

When not working Eve thoroughly enjoys the company of her four rescue ponies. Together they enjoy a range of pursuits, including Trek, Carriage Driving, Horse Agility and more recently Horse Boarding.


Horses; Adventures in the canoe with her son; reading; walking up mountains and around lakes with her family; writing; bright sunny days; her menagerie of weird and wonderful animals; trips to the theatre and live music with friends.


Repetitive noises; humans without empathy, Daddy Longlegs; temperatures below 18 degrees and wearing shoes.

Emily Gardener Social Media Manager

Lydia Binks

Marketing & Social Media Assistant

Lydia has joined us as a keen intern who is looking to get stuck in and help with a wide range of marketing and social media tasks.

Lydia has previously studied Equine Business at university and then went on to work as Head Girl on an international event yard. Here, Lydia developed her knowledge in horses and travelled internationally to competitions.

Her background includes managing social media accounts and providing marketing work for a wide range of businesses. Lydia really enjoys creating content and driving engagement through social media, blog content & email newsletters. She is always following the trends and staying up to date with the latest industry knowledge!


Chocolate, sunshine, walking her little dachshund, Fairfax & Favour, country clothing & long summer hacks


Seafood, coffee, mint chocolate & online trolls

black Nova

Black Nova Designs

Website Registration & IT Technicians

We have partnered with the team at Black Nova Designs on a handful of projects over the years. They offer comprehensive I.T and website support, ranging from Wi-Fi installations and device functionality. A handful of websites that I design here at Alice Rose & Co will be registered and hosted with them!

The BN team pride themselves on loving all things tech and offering the unrivalled support and advice to those in the need. No issue is too big or too small and their aim as a family run business is to help and guide those who need it.

Nishant Singhal

Website Developer

Nishant has worked with Alice on a number of projects over the past 3 years, providing support on any complex website builds.

With a wealth of knowlege in many coding languages, Nishant has brought our clients unique design functions and features that make them stand out from the competition, and his speed and efficiency is greatly beneficial to our team.

Alice Rose in conversation


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