Equestrian Website Design

My equestrian website design package is priced at £2,500, which includes bespoke design and build, unlimited pages, professional copywriting, SEO foundations, and your first year of hosting completely free. Ecommerce websites are quoted separately depending on complexity. Payment plans are available – just ask!

A specialist equestrian web designer brings something a generic agency simply cannot – genuine industry knowledge built from years of working inside the equestrian world. When you work with a general agency, you spend valuable time and budget briefing them on terminology, your audience, the seasonal nature of horse businesses, and what actually builds trust in the equine community, which can be a very tiresome process! With a specialist, like myself, all of that is already understood before the project even starts.

For example, your copywriting will use the language your ideal clients actually search for, not generic marketing fluff. Your SEO will be built around equine-specific keywords from day one, rather than broad terms that attract the wrong traffic. Your design will reflect the aesthetic and values that resonate with horse owners and equestrian businesses, because I know what that looks like from the inside.
I’ve been designing websites for equestrian businesses for over a decade. I’m a horse owner myself, and my entire team has an equestrian background, from my copywriter to my photographer to my developer. Clients like Burghley Horse Trials, SEIB and Bicton Arena have trusted us with their digital presence, which gives you a sense of the level I operate at.

The bottom line is that a generic agency will build you a website, but a specialist equestrian web designer will build you a website that speaks directly to your audience, ranks for the right searches, and converts visitors into enquiries. That difference is worth a lot when your clients are horse people who can spot inauthenticity immediately.

I work with the full breadth of the equestrian industry – riding schools, freelance therapists and practitioners, livery yards, equine vets and therapists, horse breeders, competition yards, equestrian retailers, country sports businesses, and equestrian publications. If your business involves horses, get in touch and we’ll have a conversation about your specific goals.

My standard equestrian website design process takes three weeks from project start to launch. Week one covers strategy, copywriting and your homepage mockup. Week two is the full design and build. Week three is revisions, testing and going live. If you’re on a tighter deadline, I also offer a Website in a Week service for a fully bespoke 10-page site delivered in seven days.

Every equestrian website I build includes SEO foundations as standard. This includes equine-specific keyword research, optimised page structure, meta titles, meta descriptions, and image ALT tags. I know the search terms your ideal clients are using, and I apply that knowledge throughout your build. For businesses in competitive niches, the SEO Booster add-on goes deeper with content creation and competitor research to help improve your rankings further over time.

If you run a horse business of any kind, a specialist equestrian website is for you. I work with the full breadth of the equine industry, from small independent businesses to large-scale organisations and household names. My clients include:

Riding schools and equestrian centres looking to attract new clients, manage lesson bookings and showcase their facilities online.
Freelance instructors and coaches who need a professional home on the web that reflects their expertise and makes it easy for clients to get in touch or book.
Livery yards that want to fill spaces, build trust with potential clients and stand out in a competitive local market.
Equine product retailers needing a beautiful, conversion-focused ecommerce store that makes buying easy and keeps customers coming back.
Competition yards and event organisers who need a high-performance site that handles entries, results, schedules and large volumes of traffic.
Equine vets, physios and therapists looking for a clean, credible website that communicates their qualifications and makes booking straightforward.
Horse breeders and stallion owners who want to showcase their horses, breeding records and sales stock in a way that does justice to the quality of their breeding programme.
Equestrian brands and publications that need a polished, editorial-style website to house their content and grow their audience.
Hunting and country sports businesses who want to reach the right audience with a website that reflects the heritage and values of the countryside community.

Whatever your corner of the equestrian world, I’ll build you something that works as hard as you do.