Equestrian marketing services
Tailored marketing for all equine brands
I hold a Marketing degree, and have experience working as a Digital Marketing Executive for a prestigious equestrian marketing agency. This plus years of experience dedicated to working with equestrian brands (not to mention being a horse lover for 20+ years) means I have the know-how and contacts needed to help any equestrian business grow.
To date I have worked with a huge number of equine businesses, and have become well known within the niche!
Equestrian Marketing Services Include:
Equestrian marketing consultation
I offer tailored strategy sessions to equine businesses stuck for ideas. A fresh perspective can go a long way and I’ve worked with numerous horse businesses to elevate their marketing strategies.
My aim is to give you the advice and tools to boost business, so you can work with your team to grow and implement our strategies. My clients have raved about this being a very cost effective solution as there’s no monthly fee, just one, or a small number of sessions to get you moving.
Equestrian marketing consultaions will include a look at your current position in the market, and what’s working well and what isn’t. Then I’ll help you brainstorm unique and innovative ideas to reach more equestrians around the country – or globe! These sessions can be done online or in person, it’s totally up to you.
Copywriting & Content Creation
If words don’t come naturally to you, and you’re struggling to create copy that comverts, then make the most of our equestrian copywriting services. My team are all equestrians, and have between them decades of experience creating copy that is suitable for magazine adverts, websites, brochures, flyers and more.
Combine with a website design project, and you won’t need to lift a finger. My team will make sure all website copy is bespoke to your equine brand, optimised for search engines, and is effective at turning visitors into paying customers.
Photography & Video
On my team is a fantastic equestrian photographer. Amy is incredibly experienced in capturing horses and equine brands, with the UK’s biggest horse shows on her roster of clients. Imagery is very important to your marketing – after all a picture is worth a thousand words.
Working with equestrian specialists is important; we know how to capture horses in their best light, how to work with them – yes even the difficult ones – and how to edit your images to match your branding and business essence.
Social Media Design Templates
Whilst I no longer provide social media management (although I can point you in the right direction of people who can), I have – at the request of my clients – created editable templates which you can fully customise to match your branding on Canva. These are available as a digital download from my shop page (just £11.99), along with business cards if you need them. Easily insert your own images, and just write in your own copy for bespoke equestrian themed graphics which would be ideal for any horse based business.
I can also design custom templates for your brand, this is a popular service for equine companies wanting to keep social media management in house, but have a bank of graphic templates that they can use depending on the type of post they publish. Templates help your feed to look consistent and keep your brand image intact.
Equestrian SEO Services
If you’re happy with the design of your website, but it’s just not getting enough traffic, then let me help you climb the rankings of Google with my tailored search engine optimisation packages.
SEO services include keyword research, specific to your niche, which will help us gain an understanding of what search terms you are currently ranking for. Equestrian market research will also help to determine gaps in the market, and ways in which you can show up better, and for more search queries.
Operating in a niche, especially a relatively small one such as equine or rural, means that the opportunities to rank highly are better, as there is less competition. You don’t have to spend thousands per month on Google Adwords, organic rankings can really save you – I’d always encourage you to do things organically first, and save those pennies!
ALSO INCLUDED:
• Competitor research and analysis
• Connection to Google Analytics and Google Search Console
• SEO reports and audits
• Landing page and blog post content guides
• Design edits to help with readability and usability
Please note, I only offer equestrian SEO services with WordPress websites. If your site is built on something like Squarespace or Wix, let me strongly encourage you to consider moving to WordPress – there are so many reasons why this will benefit your business!
My Equestrian Marketing Dream Team…
You’ll only deal with me directly, as I like to keep the communication lines as simple as possible. But through Alice Rose & Co, you’ll benefit from a whole team of dedicated specialists who I will bring together depending on your project requirements.
My team consists of…
Eve – a horse (and human) mum, with a real flair for words. She crafts website copy, blog posts, digital packs and email newsletters that are engaging and matched to your brand voice.
Amy – a very talented equine photographer, with years of experience capturing horses, dogs, families and businesses. Her portfolio is truly something – check it out here.
Andy – a digital marketing specialist and Google Adwords Guru. He’ll help with any paid marketing campaigns and get you the best return on investment.
Uta – my website developer assistant who will be on hand if I’m ever away or unable to work. She is of course an equestrian herself, and has years of experience creating beautiful websites.
We are sure that togther we’re well equipped to provide you with exciting new equestrian marketing campaigns and eye catching graphic design. Over time this will bring you fresh leads, more customers, and a greater chance of success!
Want to find out more?
To find out more about how we can work together, what would be best for you, or even just to introduce yourself and have a natter, head to our contact page below to fill out an enquiry form, and I will be in touch very shortly.