Horse Logo Design
Equestrian Logo Design
Get strides ahead with a show-stopping brand identity
I’m Alice, the designer behind Alice Rose & Co. Im a horse, human and dog mum who’s passionate about good design. As an equestrian myself, I know your world – there’s no need to explain your target audience, or who your competitors are – I probably already know!
Based in the Midlands and working with equestrian and country businesses across the UK and beyond, I’ve designed logos and brand identities for multiple equestrian clients such as Caroline Harris Eventing, Alice Peternell, Jessica Mendoza, The Eventing Riders Association and Expert Bits.
100+
Happy clients
6
industry awards
10+
years experience
5*
Reviews & feedback
who I work with
Who I design equestrian logos for
Just because your business is built around horses and the equine lifestyle, doesn’t mean you should look the same as every other horse business.
A livery yard needs a different feel to a polo club, and a riding school needs a different feel again to a vet practice. Here’s who I spend most of my time working with…
Competition & performance riders
Eventers, dressage riders, showjumpers and polo players building a personal brand that has to work on their horsebox and on Instagram, all at the same time.
Yards, schools & equestrian centres
Livery yards, stud yards, riding schools and equestrian centres, where trust matters, and where heritage is often key.
Equine trade & professionals
Tack and feed retailers, equine vets and therapists, branding that holds up on packaging and in person, not just on a screen.
Events, hunts & associations
Shows, hunts and equestrian organisations, branding that has to read clearly on a programme, a rosette and a sponsor board all at once.
Lifestyle, fashion & home brands
Clothing labels and homeware brands bringing country and equestrian style into everyday life, off the yard but still rooted in it.
What’s included in your equestrian branding
Whatever corner of the equine world your business sits in, the process is built around getting to know it properly first. Here’s what’s included in every logo design project:
01
Brand Questionnaire
This helps me to get to the heart of your equine business, your values, your goals and your audience, and what you’re wanting your new brand desgin to do for you.
02
Initial Concepts
Receive a collection of design directions, all built around your brief and specific niche, there will be no generic horse motifs in sight!
03
Revisions & Refinement
Revisions until you’re genuinely happy, not just satisfied (on average this takes about 2 rounds).
04
Your Logo Designs
Your final logo in a full range of formats and colourways, ready for digital, print and anything else you could possibly need.
05
Brand Guidelines
A set of brand guidelines for you to refer to whenever you’re creating any messaging or promotional materials, now or in the future.
06
Supporting Brand Materials
if you need additional assets to accompany your logo, then I can produce these too. These can include business cards, billboards, or even horsebox stickers!
the investment
The Equestrian Brand & Logo Package
Everything you need for a confident, cohesive brand identity
Up to 4 initial design concepts and 3 rounds of revisions
A secondary logo or submark for saddlepads, social profiles and smaller spaces.
A fully developed colour scheme with primary, secondary and accent colours, plus accompanying tones.
Typography, including font files and licensing where needed
A set of brand guidelines covering your colours, fonts and how to use your new branding
Your finished logo in a full range of colourways and file formats, ready for any use
Investment:
£850
Got a bigger project in mind, perhaps a full rebrand alongside a new website? Get in touch and I’ll put together something bespoke..
A handful of work…
Make sure to visit my project page for more equestrian logo examples!
The equestrian branding process
01
Getting to know your business
We’ll talk through your yard, your riders, your customers or your event, plus any existing branding you want to move on from. You’ll then receive a brand essence questionnaire, a service agreement and an invoice for 50% of your total package amount.
02
Concepts take shape
This is where the creative work happens, and it’s the longest stage of the process, usually taking 1 to 2 weeks. I design with your specific corner of the equestrian world in mind, not a generic template.
03
Refining until it’s right
You’ll pick the concept, or combination of elements, that feels most like you, and I’ll develop it through your included rounds of revisions until you’re genuinely happy with the result.
04
Your branding, delivered
Once the final balance is settled, you’ll receive a complete folder with every file, format and colourway you need, ready to use across your website, signage, social media and print.
Additional Bolt-Ons
Branding rarely stops at the logo. These can be added to your package now, or whenever you’re ready.
Promotional Materials
• Mailchimp/Email newsletter templates
• Flyers & posters
• Event signage
• Bilboards/ menage / school banners
• Horsebox / Trailer sticker designs
… And more – just ask!
Social Media Templates
Available as part of a package, or as a stand alone bolt-on. If you are launching a new brand, or re-launching an existing one, then having a bank of templates that are fully branded and bespoke to you can be really beneficial. You can use them for years to come and edit them to fit your content.
Alternatively, you can browse my range of fully editable pre-made social media templates over on my shop page. Simply open them in Canva and swap the colours to fit your brand.
Graphic Design
Also available as part of a package, but can be selected as individual assets. Services include flyer design, posters, leaflets, brochures, product packaging and more.
For additional information please view my graphic design page.
Kind words from happy clients…
Equestrian Logo Design:
Frequently asked questions
Question not answered below? Drop me an email: info@aliceroseandco.com
How much does equestrian logo design cost?
My Equestrian Brand & Logo Package is £850, which includes your initial concepts, three rounds of revisions, a secondary logo, a full colour palette, typography and a set of brand guidelines. If you need extras like business cards or social media templates, I’ll put together a custom quote.
What’s included in an equestrian logo design package?
You’ll get up to four initial concepts, three rounds of revisions, a secondary logo or submark, a complete colour scheme, typography with licensing where needed, brand guidelines, and your finished logo in every file format and colourway you’ll need.
How long does equestrian logo design take?
From brief to final files, most equestrian branding projects take around 3 to 4 weeks, depending on how many rounds of revisions we need. The initial concepts alone usually take 1 to 2 weeks to put together.
Why choose an equestrian branding specialist instead of a generalist designer?
Because I’m a horse owner myself, I already understand the world your business operates in, from yard life to competition season, without needing it explained. I’ve worked with clients including Burghley Horse Trials, SEIB Insurance and Jessica Fox Equestrian, so equestrian branding isn’t a sideline for me, it’s the core of what I do.
Why Alice Rose & Co?
✔ I offer friendly and reliable design services for rural, equine and luxury companies.
✔ I never treat two projects the same, and will focus time and energy into making sure your brand is marketed in a unique style, to your specific audience.
✔ I’ve got an experienced team working with me, but you’ll only liaise with me, to make communication really easy
✔ I‘ll offer fair prices which is reflected by the time, genuine energy and passion I put into your branding and logo design.
✔ Your full satisfaction is guaranteed, I don’t stop work until you’re 100% happy with the result.
Contact me today to find out more information on branding & logo design services.
Let’s work together
Ready for branding that fits your equine business?
Fill out an enquiry form and I’ll be in touch shortly to talk through your equestrian business and what you need.