Equestrian Graphic Design
Monthly or ad hoc support for any equestrian business
Print-ready artwork, social campaigns and brand-consistent design for equine and country lifestyle businesses. Designed by a real person who knows your industry inside out.
If you’re an established equestrian brand, you could be looking to get a brochure printed, or even a pop up stand designed for your next horse show. I’m an equestrian graphic design specialist with years of experience in the horse industry, which means I’ve already helped a wide range of equine, rural and country lifestyle businesses get their promotional materials looking exactly right.
I take the hassle out of all the technical details, like making artwork print-ready, so you’ll always receive your finished artwork in the correct format for its intended use. You don’t need to know your EPS from your SVG. Whether you’re advertising in Country Living, Horse & Rider or Horse & Hound, I’ve got you covered.
Trusted By…
Equestrian graphic design can include the following…
I use Adobe Illustrator, InDesign and Photoshop to design and create every piece of artwork, and I pride myself on keeping to deadlines and paying close attention to the little details
I know that your promotional materials are important, especially when you’re paying for precious space, which is why I make it my mission to make sure everything looks professional, consistent and well aligned with your brand.
Magazine adverts (supplied with bleed/crop marks, in the specified format)
Retargeting adverts and GIFs
Website banners
Social media templates
Promotional packs
Event / Tradestand signage
Email newsletters
Logo or Branding assets
Activity books or publications
…Plus so much more!
If you’re not sure what to include in your promotional materials, I’m always happy to offer my advice and offer up a fab equestrian team who can produce the content for you. I know what makes great equestrian graphic design, and what will get you noticed!


A Note on Ai…
Why work with a real person, not an AI tool?
You’ve probably already had a go with one of the AI design tools doing the rounds, and if you’re anything like most of my equestrian clients, it gave you something that looked close but not quite right. Maybe the horse looked a bit odd, maybe the colours clashed with your brand, or maybe it just felt generic, like it could belong to any business rather than yours.
That’s because AI tools don’t actually know your brand. They don’t know your show jumping client wants something polished and premium, while your livery yard client wants something warm and approachable. They don’t know your print deadline is Thursday, that the file needs 3mm bleed for the printer, or that the navy we’ve used across your last three campaigns is exactly what makes you recognisable at a horse show.
I’ve spent years building work specifically for the equestrian and country world, which means I bring an eye for what genuinely looks credible in this industry, not just what looks fine in general. When you work with me, you get someone who remembers your brand from one job to the next, who can be briefed properly and challenged when something’s not quite right, and who understands the technical side of getting artwork ready for print, web and everything in between.
AI can give you a quick mockup. It can’t give you a brand that holds together across a season of horse shows, magazine adverts and social campaigns. That takes a real person who knows your industry, and of course knows you.

Print-ready accuracy
Brand consistency
Industry literacy
Real brief, real person
Monthly Retainer Design Services
A simple way of working…
Retainer clients get priority with me, and an allotted amount of time every month for any project that’s required. I’ll already know your brand guidelines and what’s expected, saving time on briefings and meetings. Simply send over any specs and jobs for the month, plus deadlines, and I’ll send back the finished artwork in the format you need.
One day – 8 hours
£440/month
Ideal for businesses with a steady, light flow of graphics and social content each month.
1.5 days – 12 hours
£660/month
Suits brands running regular campaigns alongside seasonal event materials.
Two days – 16 hours
£880/month
For established brands with a full calendar of print, digital and event design needs.

Kind words from happy clients…

Trust The Equestrian Specialists
I’m heavily involved with horses, with both a personal and professional background in the equine industry. After graduating university with a marketing degree, I went on to becoming the digital marketing executive of a prestigious equestrian marketing agency, and from there stepped into entrepreneurial life by launching a country clothing line, and then Alice Rose & Co.
My whole team is passionate about equestrianism with a wealth of specialist knowledge between us, making us the perfect partners for your equine business.
I am passionate about bringing show-stopping equetsrian graphic design to businesses with a desire to succeed!
Did You Know…
I’ve worked with a few equestrian events, such as Burghley Horse Trials and Cornbury House Horse Trials, providing branded graphics for use across website and social media platforms!
Equestrian Graphic Design:
Frequently asked questions
Question not answered below? Drop me an email: info@aliceroseandco.com
Is it better to use AI tools or a human designer for equestrian graphic design?
For one-off quick graphics, AI tools can be a starting point. For brand-consistent, print-ready materials across multiple campaigns, a human designer who understands your brand and the equestrian industry will produce a far stronger and more reliable result.
Do you design print-ready artwork for magazine adverts?
Yes, all artwork supplied with the correct bleed, crop marks, and file format for your chosen publication, whether that’s Horse & Hound, Country Living, or Horse & Rider.
What’s included in a monthly graphic design retainer?
Any equestrian business need across social media graphics, email newsletters, event signage, brochures, and promotional packs, billed as allotted hours each month rather than per project.
Do you only work with equestrian event organisers, or smaller equine businesses too?
Both. Clients range from major events like Burghley Horse Trials to smaller independent equine and country brands needing regular design support.

Let’s work together
Want to find out more?
To find out more about how we can work together, what package would be the best fit, or even just to introduce yourself and have a natter, head to my contact page below.







