You wouldn’t take your car to a bike garage would you? Well it makes sense that you wouldn’t take your equine business to anyone other than an equestrian marketing professional either!
We are no strangers to the fact that we work in a niche industry, and this is reflected in our services. We know the difference between a gait and a gate, which shows would be good for trading, and we have some fantastic contacts on hand, all who live and breathe horses.
Our equestrian marketing services cover everything you need to grow your business post Covid 19. Our MD Alice has spent her lifetime in the saddle, earned a marketing degree and worked as a digital marketing executive for another prestigious equestrian marketing agency. This combination has allowed her to bring our clients bespoke equestrian marketing services that provide results that speak for themselves.
Our Equestrian Marketing Services Include:
Equestrian Marketing Strategies & Audits
We can become an extension of your business and generate innovative and exciting marketing strategies that actually work. Most of our clients tend to work with us on a regular basis, but we also provide consultancy and ad-hoc work too!
Paid Advertising
We can provide PPC advertising, paid social advertising and get you discovered across the internet.
Equestrian PR
This is an important area for any equine business as their are ample opportunites to be featured in equestrian publications. From print adverts to editorial articles, we can help.
Email Marketing
Stay in touch with your customers with branded, mobile responsive newsletters which CONVERT readers to paying customers.
Social Media Management
Outsource the management completely, get some assistance on the visuals, or learn how to manage it yourself – we are on hand to help with as much or as little as you need.
Creative Design
Our equestrian design services cover graphic design for your adverts and promotional materials, website banners, social posts, e-newsletters, tradestand banners… The list is endless!
As with all our equestrian marketing campaigns, we will always provide detailed reporting at the end, so you can see exactly where each penny has been spent.
Explore Our Services
Discover what we can deliver, and get a feel for how we work by exploring our services page.
TOP TIPS FROM ALICE ROSE & CO:
Equestrian Marketing: How to stand out
It’s so exciting to see the equestrian industry really start to grow. Because of this, it seems even more imperative to stand out – so below are 7 handy ways to use equestrian marketing to stand out from the competition.
1. Paid Advertising on Social Media
Using paid advertising can be a great way to increase the reach of your social channels. There’s literally hundreds of different options available through the Facebook Business Manager, and with a budget of as little as £20 you can reach hundreds of highly targeted people.
2. Retargeting Advertsising
Have you ever been looking at a product on a website which you simply love, then go onto your Facebook newsfeed, or a website and see an ad for those exact items pop up?
This is retargeting advertising!
This is a highly effective equestrian marketing method, as you can ensure that you stay at the forefront of your (potential) customers minds. If you are doing this through the Google Display network, you could appear on many prestigious sites, adding to the credibility of your brand.
3. Google Ads
If you’re wanting to get to the top of results on search engines, then you may want to consider Google ads. This is simple to set up, and you can determine the keywords you want to rank for, ensuring you only pay for relevant clicks.
4. Magazines
Advertising in magazines is a great way to get in front of a wide audience in a creative way. You can be sure that the readers of the publication are interested in the industry (otherwise they wouldn’t be reading!)
*TIP: consider including a discount code to track the effectiveness of your advert
5. Networking
Getting to know other people in the same community can be such a good way to market your business. For us, word of mouth recommendations are the number 1 way that we attract new clients. If you’re at a show, get out there and chat to other business owners, you never know what opportunities can arise!
6. Content
Are you pushing out regular content on both your website and social channels? This can often be an area overlooked in equestrian marketing, but ensuring that you are creating and sharing relevant content can mean that you are found by more people, and favourited by Google and other search engines.
7. Competitions
These are a great way to reach new people on your social media. You can collaborate with other brands, as well as boost your engagement across your platforms. If you’ve got a certain product you want to push, this can be a good excuse to do just that!
So these equestrian marketing methods are literally scratching the surface of the options available to you and your horse business. If you’d like to discuss how to implement any of these in your business, please do get in touch with us here!
