Hello, I'm Alice
I'm an award-winning equestrian web designer and creative director with over a decade of experience building brands for equine businesses, rural companies and luxury lifestyle brands worldwide.
I'm also a horse mum — which means I bring both professional expertise and genuine industry passion to every project I take on.
With a handpicked team of specialists by my side, I encourage innovation and have a friendly and approachable attitude, ensuring that working with us is not just productive but also an enjoyable experience.
100+
Happy clients
6
industry awards
10+
years experience
5*
Reviews & feedback
About me
Combining creativity, passion and a friendly face...
I founded Alice Rose & Co in 2017 after spotting a gap in the market: equestrian and rural businesses were being let down by generic agencies that didn't understand their world. So I built something different; specialist creative services dedicated entirely to horse businesses, country brands and luxury lifestyle companies.
Every project I take on reflects my genuine love of the equestrian lifestyle. I'm not just designing websites, I'm telling stories for brands I believe in, speaking the language of their audience, and helping them grow. Your success is my success. That's not just a cheesy tagline by the way, it's just how I work!
I've been privileged to work with some of the most respected names in the industry. From Burghley Horse Trials and SEIB to Bicton Arena, The Pony Club and Equilibrium Products, alongside hundreds of smaller equestrian businesses I'm just as proud of.
"I honestly cant get over what a brilliant job Alice has done on my new branding! She’s been an absolute pleasure to work with and the outcome exceeded my expectations. Her work is even better than I could have envisaged and she has such talent for bringing ideas to life. A huge thank you for helping me on this personal and special project!"
- Amy Corcoran, Alphamor Creative
People do business with people, so I only work with brands who share my values.
You won't get any agency waffle, no extortionate fees, no templates dressed up as bespoke work, and no lengthy contracts full of small print designed to confuse.
What you get instead is the complete opposite. Straight talk, fair prices that actually reflect the value of what's delivered, and 100% original creative work built from scratch every single time.
I only say yes to projects I'm genuinely passionate about, so when we work together you've got a designer who's truly invested in your success and not just going through the motions. And because my team lives and breathes the equestrian world, you're not just getting someone who understands good design. You're getting someone who really gets your world too!
Brand values
At the heart of Alice Rose & Co
01
Creativity
Good design is problem-solving with beauty. I approach every project (whether it's a logo, a website or a campaign) with fresh eyes, bold ideas and a refusal to reach for the obvious answer.
02
Honesty
I only take on projects I believe in, price my work fairly and never cut corners. Every deliverable goes out the door only when I'm genuinely proud of it, not just when a deadline says it should.
03
Integrity
If I believe your money could be better spent elsewhere, then I will point the way - It's not in my interest to take advantage.
My Story: A Brief Timeline...
Graduated university
I successfully graduated from UWE in Bristol, with a 2:1 in Marketing, and straight away secured an internship at Blacktype Digital - a leading digital equine agency. After a few months I was offered the role of marketing executive where I stayed for a further 10 months. It was here that I realised my passion for all things design and marketing!
A new business venture
I soon noticed a gap in the market for country clothing, so I took the leap and set up my first business venture. As well as developing a number of product lines, branding, launching and managing this clothing line, I maintained providing freelance creative services to a number of equine clients and even branched out into logo design, social media management and web design projects.
Despite the clothing line gathering momentum, I found that my passion and skill lay in digital design services, so I made the decision to halt the clothing and go all-in on a new creative agency.
My pop-up stand at Bolesworth International Horse Show in 2016!
New beginnings
With the clothing line all tied up, I launched Alice Rose & Co and began offering more creative services to brands in the equine and country lifestyle market. The business found its footing quickly. Early clients came through word of mouth and referrals, and the portfolio started to grow.
Growing the team
As project complexity grew, so did the team. I brought in a web developer, equestrian copywriter, photographer and digital marketer, all with their own deep roots in the equestrian world. Clients began arriving from outside the UK, and the first major industry names joined the portfolio.
Awards & industry recognition
From 2022 onwards, Alice Rose & Co was nominated for and won six industry awards across web design, SEO, and client services. Working on landmark projects for Burghley Horse Trials and SEIB marked a new chapter, and confirmed Alice Rose & Co's reputation as the go-to creative partner for the equestrian world.
Worldwide & still expanding!
Today, Alice Rose & Co works with equestrian and rural brands across the UK, Europe, the US and beyond. 100% five-star reviews. A hand-picked specialist team. And the same genuine love of horses and good design that started it all. My ambition is simple: keep doing work I'm proud of, for brands I believe in!
5* reviews
What clients say about working with me
★★★★★
"I cannot recommend Alice Rose & Co highly enough. I found Alice to be extremely professional to work with. She undertook a new website build for us at Bicton Arena and we are thrilled with what she produced. At every stage of the journey, Alice listened and grasped what we were asking for and has improved the user experience of the site well beyond our expectations."
HELEN WEST
Bicton Arena / Bicton Horse Trials
★★★★★
"Alice is a great extension to my team. She always delivers 5-star designs that match the brief. When it comes to websites, Alice is the best in the business."
SARAH SKILLIN
EquiConsulting
★★★★★
"Alice is one of the kindest people to work with. Her designs were absolutely amazing and she’s been such a star with helping us get ours made on time, she was even kind enough to specially work over the weekend!
If you’re looking for someone to help with design and digital marketing, who is not only extremely professional, but so kind and helpful, then I would highly recommend Alice.
Thank you so much Alice for all your hard work."
CHARLOTTE PARSONS
